"If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea." - Antoine de Saint Exupéry
When I first started working on websites, the idea of appearing bigger was the goal. Companies concluded that one of the advantages of having a website was so that you could seem larger than you actually were. A small business in western Massachusetts could sell to customers across the country…
I just attended the Social Media Marketing Strategy Summit and realized that the attendees may have taken part in a very clever social media strategy by Bally’s. When I arrived at the hotel I was told that a room, one that is in my reservation, would not be ready until…